Rachael Akhidenor is a creative director, writer and 2-times founder.

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A biracial-black creative, Rachael was first featured in Vogue Australia at the age of 24 and was named as one of Australia’s Top 100 Innovators at the age of 26. But honestly, these are the least interesting things about her.

Previously the founder of the psychology & wellbeing start-up, Self Care Originals, her work distinctly sits at the intersection of culture and commerce.

She is currently the creative director of Bunnies Services, a creative studio specialising in 3D + CGI for brands. She also writes weekly on her Substack, and works with select brands in the capacity of freelance consultant.

She believes, as the great Warhol once said, that “good business is the best art”.

Select Press & Publications

Vogue (Aus)

Tatler (UK)

Harper’s Bazaar (Aus)

GQ (Aus)

Refinery29

Marie Claire (Aus)

Russh

The Australian

Sydney Morning Herald

The Age

Oyster Magazine

Broadsheet

Fashion Journal

Select Past & Present Clients

Coles

Officeworks

Target

Audible

Mecca

Gem

Topicals

Heaven Mayhem

Prene Bags

Oxfam

¹Reference for the image on the previous page: Gülsün Karamustafa, Oryantal Fantaziler için Pekiştirme Serileri (2000), detay - Gülsün Karamustafa, Double Action Series for Oriental Fantasies (2000), detail.