With bylines in Vogue Australia, GQ Australia, ELLE Australia and Broadsheet London, and creative contributions for brands including Topicals, Heaven Mayhem and Who Is Elijah, Rachael’s work sits at the intersection of culture and commerce.

She spent the better part of her twenties building and leading one of Australia’s most progressive psychology and wellbeing start-ups, Self Care Originals. There, she led brand strategy and creative campaigns, developed the world’s first psychology-informed “mental wellbeing tools” and co-designed innovative wellbeing programs alongside her psychology leadership team. Her work regularly landed in titles such as Tatler, Vogue and Russh, and she was named one of Australia’s Top 100 Innovators by The Australian at the age of 26.

Today, she lives in London, writes across culture, wellness, fashion and hospitality, and works with  brands across brand, comms and creative disciplines. She serves as the Creative Director of Bunnies Services, a 3D and CGI studio for very cool brands, and writes weekly on her Substack, Step Into My Office which was ranked #23 Rising in Culture within its first six months.