Rachael Akhidenor is a creative director, writer and 2-times founder.
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A biracial-black creative, Rachael was first featured in Vogue Australia at the age of 24 and was named as one of Australia’s Top 100 Innovators at the age of 26. But honestly, these are the least interesting things about her.
Previously the founder of the psychology & wellbeing start-up, Self Care Originals, her work distinctly sits at the intersection of culture and commerce.
She is currently the creative director of Bunnies Services, a creative studio specialising in 3D + CGI for brands. She also writes weekly on her Substack, and works with select brands in the capacity of freelance consultant.
She believes, as the great Warhol once said, that “good business is the best art”.
Select Press & Publications
Vogue (Aus)
Tatler (UK)
Harper’s Bazaar (Aus)
GQ (Aus)
Refinery29
Marie Claire (Aus)
Russh
The Australian
Sydney Morning Herald
The Age
Oyster Magazine
Broadsheet
Fashion Journal
Select Past & Present Clients
Coles
Officeworks
Target
Audible
Mecca
Gem
Topicals
Heaven Mayhem
Prene Bags
Oxfam