Rachael Akhidenor is a freelance writer, consultant and multi-disciplinary creative whose work sits distinctly at the intersection of culture and commerce. She was first featured in Vogue Australia at the age of 24 and named one of Australia’s Top 100 Innovators by The Australian at the age of 26.

Rachael’s career spans over a decade in the creative, start-up and marketing industries, grounded in a foundation of Management Consulting at Deloitte (retail specialisation) and shaped by her time as founder of the psychology and wellbeing start-up, Self Care Originals.

This unique blend of experience enables her to offer exceptional creative and strategic services to her clients. She believes, as the great Andy Warhol once said, that “good business is the best art”.

Today, Rachael writes for a number and publications (including Vogue, GQ, Elle, Broadsheet) across lifestyle, hospitality, fashion and beauty. She also writes a widely admired cultural Substack, Step Into My Office (ranked #23 Rising in Culture). She consults across brand, comms and creative for select brands, and also serves as the creative director of Bunnies Services, a creative studio specialising in 3D and CGI for brands.