Available Services
Engage Rachael in the capacity of creative director, consultant, or writer for your brand or publication. Depending on the scope of the project, she works alone or in collaboration with a select group of esteemed global collaborators.
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¹ Credits: Client - Self Care Originals, Creative Direction - Rachael Akhidenor, Photographer - Nadeemy Betros, Model - Annika (People Agency)
Consulting
Blending her experience as a management consultant, entrepreneur, marketer, designer & copywriter, Rachael consults on a vast breadth of disciplines to support intelligent brands drive commerce and culture.
While she has worked on projects with ASX10 listed companies and the like, her joy lies in consulting venture-backed start-ups and independent brands in consumer and lifestyle industries.
These projects can span some or all of the following disciplines –
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Strategy
Market analysis
Trend analysis & forecasting
Competitor analysis
Customer analysis
Identity
Brand positioning
Brand values
Brand value proposition
Brand messaging
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Voice
Brand personality
Tone of voice
Design
Typography + colour
Logo
Iconography
Art
Art Direction
Tone & style (content, campaigns)
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Strategy
Ideation
Development
Pricing
Marketing
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Strategy
Campaigns
Socials
Press
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Strategy
Growth
Roadmapping & Planning
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Strategy
Channel identification
Social media optimisation
Funnel optimisation
Lead generation
Pitching
Writing
Rachael writes for select cultural publications, content and copy for progressive brands. She will also write weekly on her soon-to-be-launched substack, “Step Into My Office”.
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Writes on the themes of culture, wellness, beauty, fashion, the internet and race
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Copy – Web Copy, Social Copy, Product Copy
Content – Brand Content, Marketing Content
Creative Direction
Rachael’s creative ethos is grounded in juxtaposition. It’s a line she’s walked all her life. She’s a creative who went to law school. Ran a start-up during her time as a management consultant.
It’s this distinctive flair that makes her as a Creative Director so compelling. She unabashedly blends the culturally relevant with the timeless to create sophisticated brands & campaigns that spark conversation, drive strategic initiatives, and catalyse action.
Whether engaged to lead the creative on brand, product or marketing, her work is always smart, informed by the commercial, and embody her ethos of “smart creative driving commerce”.